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MAC Trend Report for Spring & Summer 2010 – Anti-Glamour

Sheesh, we haven’t even opened our holiday gifts yet and already I have the 2010 MAC Cosmetics Trend Report for Spring & Summer. I was actually a little turned off by the whole introductory description of it, but I guess I need some pictures to prove that it’s something to get excited about.

The “Anti-Glamour” season is coming… does that sound depressing or what?

Of difference: we’re at a moment in beauty when identikit perfection looks positively passé. Touching on tribal elements with striking originality (underground society), taking a couture approach to nude makeup (pale ‘n’ dandy), feeling the heat of a carefree, sun-warmed vibe (american nomad) or getting creative with the murano-glass palette being passed about (dye-a-tribe) feels eminently more interesting and appropriate. “The essential point with makeup this season is that it’s about projecting emotion and attitude, about not looking the same as everyone else,” explains Terry Barber.

Gorgeousness of last season has been replaced by marks of urban grooming and freshness; or, of making one unexpected, attitude-projecting beauty statement that employs striking colour and construct to a punchy end. On both counts, the quieter leaders of individuality are important in showing us what’s to come: a mascara-less lash and the ubiquity of a bleached brow both emphasize the features, planes and shadows of the face to instantly underscore its uniqueness. “It’s definitely an anti-glamour season,” confirms Gordon Espinet. Bring on the tribal gathering!

All I could think of is that we are all going to end up looking like bleached out like Tilda Swinton (Narnia). No mascara? Bleached brows? How can this be cute?

Look #1: Underground Society (AKA: The Cullens? Seriously. This is Edward Cullen meets Courtney Love) It’s all about not looking cute.. it’s about expressing individuality by being a minimalist. What if my individuality is multi-faceted..and being cute?

MAC Spring 2010 LookMAC Spring 2010 Look Description: An aerodynamically misplaced streak of liner. A lip packed in Pigment or duo-chromatically constructed…a hardass brow. “It’s more of an attempt to project an attitude of individuality and a sense of ownership than about looking gorgeous in any traditional sense,” explains Terry Barber.

Gordon Espinet “These makeups are all about one element on the face. Rather than defining the features, it’s almost more about the product being an accent on a practically naked face… it’s minimal makeup, maximum impact, and definitely with an edge.”

Key Products
Chromaline In Black
Black Chromaline In Cyan
Penultimate Eye Liner In Rapidblack
1 Lash
Crush Metal Pigment In Stacked 1
Glitter In Pink
Lipmix In Ochre
Lipmix In White
Paintstick In Pure White
Eye Shadow In Rule
Eye Shadow In Very Violet
Lipstick In Russian Red
Lip Pencil In Cherry
Pro Pigment In Acid Orange
Lipmix In Blue

Look #2 : Pale N’ Dandy. Wake up and do nothing. Just walk out the door, I guess.

2010 MAC Spring LookMAC Spring 2010 Look

From Take bleach to your brows… (Ok.. people at home reading.. I caution you.. do NOT bleach your freaking brows unless you have experience doing this. Go to a salon if you really want to do this!)
Or pull them into distinctive focus. A brow, or distinct lack of one, is essential on this season’s uncomplicated face…sit them on skin that’s under-refined yet ultra-alive with gloss and light-reflective textures…ensure your lips are fresh and free of colour…leave lashes bare. Such are the touchstones of this season’s über-nude look. Yet, there’s nothing alien or odd about this pallor. Pulling reference points from English aristocracy and portraiture to grooming on the verge of grunge, this girl is tough, urban and consciously plays with a certain androgynously sensual beauty. (Did I NOT say Tilda Swinton like ten times already?) She doesn’t care a lot, but she cares enough, and minimal amounts of makeup upgrade what’s naturally there. It’s a look brought to life by the dominance of shine-enhancing textures. “It’s about pale with a texture to it,” says Gordon Espinet. Hydrated and bathed in light, this skincare-effect makeup is low-level languid for the most enigmatic feel. “It adds a vulnerability and openness to the face,” says lyne desnoyers.

Tiffany Johnston “Gloss texture on the eye and brushed through the brow is officially the most popular product of the season.”

Key Products
Gloss Texture
Strobe Cream
Strobe Liquid
Lip Conditioner
Face And Body Foundation In N1
Cream Colour Base In Luna
Eye Kohl In Fascinating
Brow Set In Clear
Studio Moisture Tint Spf 15
Select Moisturecover Concealer
Care Blends Essential Oils
Prep + Prime Transparent Finishing Powder
Fix +
Set Powder In Invisible
Prep + Prime Lip
Brow Set In Mink
Sculpting Powder In Emphasize
Shaping Powder In Lightsweep
Pro Longlash In Barelash
Lip Erase In Dim
Lip Erase In Pale

Look #3: American Nomad. I’m loving the whole beach girl Chapsticked lips look with the gold eye. Very Brooke Shields in Blue Lagoon.

MAC 2010 Spring LookMAC 2010 Spring Look

From Surfer girls after a day at the beach…
California tans in shades of dusty sands…Peter Lindberg meets West Coast hippie: this summer’s girl has eased up on her spf 50 obsession and faced the elements for a dusky tan. “It almost seems like a non-beach tan…more like she’s been stuck in the desert for a day,” says Gordon Espinet. So she’s got a relaxed athleticism that’s all about skin and sport; a play on boyish bravado with a tawny, tan cheek. It’s about going lo-fi with high-tech products to achieve the most translucently youthful and health-pumped finish possible. Get laid back, soak in the sun-warmed vibe, and think “discreet and effortless” with the season’s gentle take on bronze…

Charlotte Tilbury “It’s healthy, honeyed, recession-proof makeup…Sports Illustrated ’80s icons and gorgeous athleticism.”

Key Products

Crush Metal Pigment In Tan
Lipstick In Fresh Brew
Sculpting Powder In Sculpt
Cream Colour Base In Mid-Tone Sepia
Bronzing Powder In Matte Bronze
Mineralize Blush In Warm Soul
Lip Erase In Dim
Powder Blush In Taupe
Powerpoint Pencil In Duck
Lipstick In Twig
Crush Metal Pigment In Stacked 2!
Brow Pencil In Lingering
Eye Pencil In Coffee
Cremeblend Blush In Joie-De-Vivre
Blushcreme In Cherché
Zoom Lash In Lofty Brown
Face And Body Foundation In C5 And C6
Pro Blush In Clove
Crush Metal Pigment In Stacked 1!
Eye Shadow In Electric Eel (How did bright blue eyeshadow get thrown into this list?)

Look #4: Sculpture Club I’m pretty much loving this.. no soft focus, just hard outlined textures. Pretty cool.

Mac 2010 Spring Eye LookMAC Spring 2010 Look

From Natural is a built beauty for A/W09. After seasons where a more scrubbed, virginal pure complexion stood at the fore, what looks new for naturalness now is a distinctly constructed, considered forming of the face. In terms of effect, think ‘surgery’ without the ‘plastic’, but regards technique this is sculpting, highlighting and contouring at its most advanced.
“Highlighting and contouring is seriously back – it’s all about those old Eighties techniques and tricks that makeup artists used before retouching…I’m doing a lot of triangular shapes to contour and thinking about contrasts between matte and shimmer and light versus dark,” declares Charlotte Tilbury. “It’s punk couture,” adds Tilbury, who was also feeling “lots of burnished reds and coppers – offbeat Eighties colours, super super blended,” she stressed. And make that blending professional, please. “This is photoshopping, pre-photoshop,” says Val Garland, commanding that “it’s not finger makeup, it’s brush makeup.”

Val Garland “We don’t live in a photoshop world so we need to use technique to get there: the more blending you can do on contours the less literally Eighties they’ll be. Use brushes, and don’t buy cheap, buy well.”
Charlotte Tilbury “It’s recreating that feel of ‘80s album cover beauty.”

Key Products
Studio Sculpt SPF15 Foundation
Face and Body Foundation
Prep + Prime Transparent Finishing Powder
Cream Colour Base in Pearl
Sculpt Powder in Emphasize and Light Sweep
Strobe Cream
Cream Colour Base in Tint
Mineralize Skinfinish Natural in Light
Sheertone Blush in Gingerly
Eye Shadow in Cork
Lip Pencil in Hodgepodge
Lipstick in Shy Girl
Lip Erase in Dim
Lip Conditioner

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Makeup Artist | Beauty Blogger
I am Krista, the author of I started a career as a pro makeup artist in 2001 for Benefit Cosmetics in the San Francisco bay area, and transitioned in 2006 to pursue jobs in the Silicon Valley. I am currently working as an editor in the media industry, where I contribute to original content that includes beauty articles. I am occasionally doing freelance makeup jobs, but spend most of my time working on improving my health and wellbeing. I have Hashimoto's and PCOS, and plan on contributing articles that touch on these areas, as well as weight loss and Paleo Diet recipes.

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