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How to Bleach your Hair Platinum Blonde or White

How to Bleach your Hair Platinum Blonde or White

Tutorial for Bleaching your Hair Blonde, Platinum or White at Home

How to bleach your hairUpdated on Feb 13, 2019: Due to the large volume of emails concerning this post, I am asking that everyone please read this blog post and comments below before asking questions. It may take me up to 7 days to answer your important hair questions. Thank you!

Scroll to the bottom for product updates!

NOTE: People find this blog through Google, etc. while searching for “Why did my bleached hair turn yellow or orange”? Answer: YOU NEED TO TONE YOUR HAIR. If you want bleached blonde hair like Lady Gaga and Gwen Stefani, and me (on the left) Read on!

I am going to post something that a lot of people have trouble finding: info on how to bleach your hair to white or platinum. It took me many years to find this information! With my findings, I’d like to share my experience with you all! Please note, I am not a licensed beautician. What may work for me may not work for you. In my experience, most of the salons I’ve visited will not attempt to bleach dark hair platinum blonde. I have been stopped by beauticians many times to ask me how I got my hair so white.. read on and you will know my secrets!

How to Bleach your hair at homeIf you have experience in bleaching your hair, these tips will help you give your blonde that extra lightening that you want and reduce the yellowing. A lot of people think that buying a box of blonde hair dye at the drug store is going to make their hair blonde.. unless your hair is already a light shade of blonde, your hair will turn ORANGE if you attempt to use a box hair dye! You need to bleach your hair to a pale yellow (think inside of a banana) first, then tone it. You may need to bleach it several times before you are able to tone it to the desired shade of blonde you want. You cannot tone to platinum if your hair is still darker than that pale yellow blonde shade. Toners are usually very pale violet or blue (I’ve even seen brown and grey toners) and they only add a tiny tint of color. With that said, you cannot tone orange hair to blonde or even remotely blonde. It will still be orange, unfortunately!

Stuff to buy

First off.. you gotta grab your purse and go shopping. Since I have experience using both public beauty supply products and exclusive high-end bleaching products, I am going to separate both parts of this tutorial so you can decide which route you would like to go. Personally, I think that the higher-end salon products keep your hair healthier in the long run. After bleaching so much at home with cheaper products, I noticed my hair was breaking off rapidly, even with the use of high-end conditioners.OlaplexOlaplex is a MUST when bleaching, toning and for aftercare. I was introduced to Olaplex in 2013 when it was used on my hair at a salon. I have personally not tried adding the products to my bleach or toners, but I have used the conditioning treatment at home called Olaplex No 3

The inexpensive Sally Beauty Supply Bleaching Method: Sally Beauty Supply is a public beauty supply store that you can walk into any day of the week and purchase all of your bleaching products. You can also order online: ( I suggest that when you shop in the store to request a Sally Beauty Club Card (you can also purchase one online now). It costs $5 for one year, and in the end, it’s worth it! Since you will be touching up your roots about every four weeks, this membership will help you save money.

Product List:
Sally Beauty Supply Bleaching ProductsWella Color Charm Liquid Permanent Hair Color #12A/1210 Frosty Ash – TONER: I use this on damp hair right after bleaching. This translucent, pastel violet toner is used with 20 or 30 volume creme developer, depending on how yellow your hair is. If after I touch-up my roots with bleach and see that they are too much into the yellow stage, I will use 30 vol. with this product for extra lifting.

Manic Panic Virgin Snow Classic Formula Semi Permanent Hair Color Cream – TONER ALTERNATIVE: This herbal and protein-based dye contains no harsh chemicals. If my scalp is too sensitive to use a peroxide-based toner, I will use this. This is basically a pastel-colored conditioner. I use on damp hair with 10 minutes heat. (I use a softhood dryer) Without heat, I leave on for an hour with a plastic cap on.

NEW !! Manic Panic Virgin Snow AMPLIFIED on Amazon – TONER ALTERNATIVE: This is just like the Manic Panic Classic Toner above, except I feel like this one has a little more platinum power. See my tutorial on how to use this below!

Ion Color Brilliance Powder Lightener 1 lb. Tub – BLEACH: This is the best inexpensive powder bleach I’ve tried. The consistency is really creamy and does not dry out like other powder bleaches. Read directions carefully and do a hair strand test first!

Ion Sensitive Scalp 30 Volume Creme Developer 8 oz. –  PEROXIDE: I use this strong developer every time I do my root touch-ups. An awesome developer that I sometimes mix with the below Clairol 40 – vol. Pure White to make it a little stronger for my dark roots.

Clairol Pure White 40 Volume Creme Developer – PEROXIDE: This is the only 40 vol. developer brand I will use. I don’t really use 40 vol. toner since it is very strong (known to melt hair off) I only use it mixed with 30 vol. to dilute it if I need an extra lift of lightening at my root area.

Scroll down for information about shampoos and conditioners/treatments.

The “a little more expensive” Goldwell Oxycur Platin Lightening Powder / Redken Shades Method:

This method is a professional salon method I learned from someone in the bleaching biz. The products can still be purchased online, but are hard to find. (Try This method is a bit more expensive than the Sally’s method, but will be better for your hair long-term. The end result will look the same as the Sally’s method, except your hair will be healthier. There is no such thing as a healthy far as I know.. and if there is, please let me know!

Product List:

Bleach: Goldwell Oxycur Platin Lightening Powder on Amazon.comgoldwell_bleach

Developer/Peroxide: Goldwell Topchic Developer Lotion – 30 Vol. (I wouldn’t go higher than 30 volume with this. Please do not use any heat with the Goldwell products! I burned my scalp!)

Toner : Redken Shades EQ Equalizing Conditioning Color Gloss on – Click here for the Redken Shades Color Chart. There may be a better color reference elsewhere on the web. Let me know if you find one!  These toners are gentle and were used on me after bleaching on damp hair.  (Platinum Ice mixed with Chrome is what was used on me.) This was left on for only about 15 minutes. You could see a dark hue forming as the dye developed. Don’t get scared! I also saw some patches of gray/lavender, but after my hair was dry, they disappeared.

Toner Processing Solution : Redken Shades EQ Processing Solution on Amazon.comYou need this to use with the Redken Shades Color Glosses.

1794534_10152310759614721_413656762_nUPDATE: The “Cadillac” Bleaching Method: L’Oreal Professionnel Platinum Ammonia Free Lightening Paste

This is the mother of all bleaches, or so I’m told, the L’Oreal bleaching PASTE is supposed to be the best you can buy. I paid a whopping $70 for a 17.5 oz jar of this paste, but since 2014 the price has dropped to about $45.

Normally, you’d have to purchase this bleach through a professional store, and I’m sure it is cheaper there. I purchased the paste along with the L’Oreal Platinum Developer in vol. 30 for about $15. With $60 worth of products before me, I had high hopes that this ammonia-free product line would work miracles. Just like the reviews that I saw online, these products delivered results. The paste is really thick, so it doesn’t run into other lengths of your hair. It stays on the roots where you need it when doing touch-ups. My scalp did not burn one bit, not even as much as a tingle. The product works rather quickly, so my bleaching time was cut in half. My hair was shiny after washing and hardly felt as if it had been bleached at all.

After about one month since I bleached, I went in for a hair trim. The stylist was in awe of the outstanding condition of my hair. There were a few dry spots in the bangs area, but I had not had those trimmed in about 6 months, so I think I did pretty good. Since I am now using Manic Panic “Pretty Flamingo” semi-permanent hair dye after I  bleach, my hair stays conditioned and hydrated. I no longer worry about hair breaking off or becoming “mushy” when using this bleach. In my personal experience with this product, I only needed to bleach for 30 minutes (Note that I have to use other bleaches for more than 1 hour).

I wanted to note before I finish this review that 30 volume peroxide has become a bit of a controversial item. I have been using that volume of peroxide on my hair since I was 16 years old, and I have only had problems with it when used with cheaper bleach products. With over 20 years of bleaching experience on my own head of hair, I think I have a handle on what I can and can’t use. Again, if you aren’t sure, you can have a professional do it the first few times and then repeat the process at home if you feel comfortable.

Removing Hair Dye Color

I went from dyed black hair to white platinum blonde and it wasn’t easy. If you have dye in your hair, whether it’s black, red or blue, You need to use a color remover like L’Oreal Effasol (must have pro Sally’s card to get this), or Color Oops Extra Strength, to get rid of the hair dye first. You can’t just put the bleach over your dyed hair, although I know people who have done this and they wished they used a color remover first!  Here is a bleach stages chart to help you with your lightening process:

Hair bleach stage chart

Yes, your hair will most likely turn orange when you use the color remover as shown in the picture here. Yes, you will have to deal with orange hair for quite some time, but it’s worth it in the end. I left the color remover on for an hour (read the directions), and I went to a dark reddish color that went from bright orange at the roots, to dark red at the tips–a rainbow effect. This could have been minimized if I would have only applied the color remover to the tips of my hair first, but I was alone, impatient, and tired! If you can get a friend to help you, that’s great–they can help you with your lightening process!

Below are photographs of my hair when I decided to place a rather large chunk of blonde, removing permanent black hair dye using Effasol, bleach, and then the Manic Panic Virgin Snow toner. I did have to cut the orange ends off of my hair since they were resistant to bleach. I HIGHLY recommend about a 3 inch or more trim after you bleach. Not only will your color look more even, but your ends will be healthier than what was there before. I trim my hair every month or so.


When I first bleached my hair, I used 30 volume peroxide mixed with Clairol Kalidecolors violet toned bleach (the Blue toned bleach is best for higher lifting, I’ve found), I was very careful and tried to bleach the ends first and work my way up to the roots. I left the bleach on for about 30-40 minutes, with 10 minutes of using a heat bonnet, checking it as I went along.

You want to get your hair to that very pale yellow stage, like the color of the inside of a banana. If you don’t get it light enough, the toner will NOT work. If you need to spot bleach parts of your hair that stayed orange after your first bleaching, you can do so, I used 40 volume peroxide on areas that I needed to touch up quickly. You want to give your hair a rest for about a week or so if you want to bleach again.

Orange-yellow hair may be unsightly to some, but I rocked it by wearing a cute bandana for a few days! You can wear your hair in a top bun or something until you give your hair enough time to gather up natural oils again. It took my hair probably two bleachings and two spot bleachings until I got it to a shade that I liked. I still had to keep cutting inches off my hair to remove the orange tips.

Product Note: I no longer use Clairol Kalidecolors bleach. That bleach did not lift high enough for me to get to platinum blonde.  

Toning : Wella Toners, Redken Shades, Natural Toners, Roux Leave-in Toners

How to bleach your hair whiteI use several different toners depending on how my hair is looking or how much time I have. Right after bleaching, if my scalp feels sensitive, I’ll use the Manic Panic Virgin Snow AMPLIFIED peroxide-free toner since it is free of chemicals and will not burn my scalp. Basically, the M.P. toner is like putting conditioner in your hair that has a purple tint in it. Virgin Snow will only work if your hair is perfectly within the palest yellow stage. You will use this product alone, do not add any other product in with this.

After bleaching, rinse out your hair VERY well, shampoo, and pat dry. Do not use conditioner or the toner will not penetrate well. I dip my tinting brush right into the jar of toner and quickly dab it on all of my hair. You can already see the yellow starting to “disappear” as you work the toner into your hair. The scary thing about the toner is that it may turn your hair a light shade of purple. I only leave it on for about 10 minutes, with a conditioning cap on, with heat under my bonnet. If you do not have a heating bonnet, you may wear the conditioning cap (it’s like a very lightweight disposable shower cap) for about 15 minutes and rinse well with cool water.

If you find your toned hair is a bit too purple, you can step right back in the shower and shampoo gently and condition again until you get the purple out. Sometimes even if my hair looks slightly purple, after it dries the purple goes away. My secret is to take a small mirror into the shower and check out how the toner turned out.

If after I bleach and my hair looks too yellow, I’ll use the peroxide-based toners (which chemically lift your hair color a level or two) and I always mix a TINY amount of the peroxide-based toners and touch it to my scalp to see if it will burn or not. Sometimes it does, sometimes not… sometimes I just grin and bear it and the burning goes away within a few minutes. I leave these toners on (full head application on damp hair) timing depending on the directions on the box. If you just want to touch-up your hair if it is yellowing a few weeks after bleaching and toning, you may tone your roots first (30 min – but read the directions first for timing) which will not turn blonde since you are not bleaching, but doing this WILL lighten your roots a few levels and make them less noticable. Then, after the 30-40 minutes is up, you may comb through and apply more of the toner to the rest of your hair and wait about 10 minutes and rinse well, condition and style.

You may experiment around with different peroxide-based toners, like the popular Wella T18 Lightest Ash Blonde and Wella Frosty Ash hair color. (Wella White Lady is now called : Lightest Ash Blonde) (Sometimes I mix them both together since Lightest Ash Blonde is very purple-toned and sometimes leaves a stain on the hair – which is removed after your next shampoo) It’s all about experimentation. If you are too scared to apply a toner to your entire head, you may do a test spot (I test about a 2-inch chunk) to make sure it’s a color you can live with. I used to use the awesome Clairol Creme toners, but they have been discontinued!

Super Secret Revealed!!! Daily/Weekly Toning : Yes, people stare at my hair, people ask how I achieved the bright white look, even professionals! One of my best-kept secrets is using the Roux line of temporary toners, found mostly at Sally Beauty Supply. I use Roux White Minx Temporary Color Rinse, which is a light gel-like formula that is very easily applied to damp hair and combed through for INSTANT brightening. Only use a little because it does condition your hair a bit as well. I also use the Roux Fanci-Full Color Styling Mousse in White Minx, which I have great success with and sometimes use on dry hair if my roots are starting to yellow.

Maintenance & Treatments: Root Touch-Ups and Platinum Shampoos & Conditioners

Root touch-ups can be a pain and sometimes takes me a few hours to complete. Currently, I use 30 volume peroxide for the back of my head, working my way to the crown and switch to 40 volume peroxide. I try not to get any bleach on my scalp, but it’s very difficult.  I place a conditioning cap on and use the soft bonnet heat for 10 minutes, then set the timer for about 70 minutes — NOTE that this timing will be different for everyone!!! With almost 2 years of bleaching my roots every month, I finally know how long it takes to bleach my roots to pale yellow, and this timing is a lot longer than most since my hair is naturally dark red.

L'anza Color ShampooSHAMPOO:

To maintain my hair color and to keep the yellow tinge from returning, I use the very amazing Healing ColorCare L’Anza Silver Shampoo. I use this shampoo every single time I wash my hair. This is another trick to my white hair and how “beyond unnatural” white it looks after shampooing. Some have said they only need to use it a few times per week, but it depends on how your hair behaves. The shampoo is very dark purple, nearly black in color and it will stain your hands temporarily. I apply lotion to my hands frequently to keep my hands from getting dry, so that the staining is minimal. It will surely stain artificial nails. Been there, done that! Wear gloves if you are scared of that happening to you.

I’ve heard other toning shampoos like Schwarzkopf Bonacure Color Silver Shampoo are good too. A lot of people ask me about Clairol Shimmer Lights Shampoo and Conditioner I do not like this shampoo at all. It is very drying and ends up ruining my hair after many uses. I stick with Sulfate-Free shampoos. If I find that my hair is catching too much of the purple tinge, I will mix a little bit of the L’Anza Silver Shampoo (pictured on left) with sulfate-free Pureology NanoWorks Shampoo ($44) or less-expensive R + Co Gemstone Shampoo ($24). These silver shampoos are also excellent to use on those with blonde highlights who want to brighten them up. If you want to find a good sulfate-free shampoo, visit a Planet Beauty or Peninsula Beauty store or website. They carry a lot of great sulfate-free shampoos that will keep your hair color from fading.


My conditioner, which is really important for keeping the ends of my hair from breaking, I use the Alterna Caviar Anti-Aging Blonde Conditioner ($40). A few times per week, I use a heavy cream conditioner, which is actually the free conditioner you get in the box of L’Oreal Excellence Cream Hair Dye. My mother dyes her hair with that product quite often, so she gives me the conditioning tubes and I’ve been using it for over 20 years. I can’t exactly suggest anything else because it is wonderful, but I’m sure there is something similar out there you can try.


After my shower, I use several products to keep moisture in my hair. I spray on a detangling conditioner Healthy Sexy Hair Tri-Wheat Leave-In Conditioner. I absolutely LOVE the Paul Mitchell Super Skinny Serum ($21) on damp hair after my shower. I don’t use any hot oil treatments.. I probably should, but I just don’t have the time. After using the conditioning products, I will use the Roux White Minx Temporary Color Rinse in White Minx and comb well.


Bleaching your hair is a long and experimental process, and sometimes I have to bleach my roots twice because I didn’t process them enough. Have fun experimenting, I’ve never found a salon that will bleach hair to white, so you may want to try it on your own and start out with streaks and highlights first. Start with streaks in the front and work your way to the back, taking more chunks of hair as you go. I had dyed black hair before, as mentioned above. It took a really long time to actually get my hair white, and it takes a lot of patience. It doesn’t happen overnight. It doesn’t happen in a week, either.

My current regimen:

I have been currently seeing a beautician for root touch-ups, which saves me a lot of time, but not a lot of money.  I haven’t yet decided if this is the right thing for me to do. It seems like most salons want to get you out the door, so they will put you under heat with the bleach, which doesn’t work for me since my scalp burns. You have to be very specific and straightforward with the salon and let them know what you want and that you want to minimize burning and scabbing on your scalp. I have been to high-end salons where my scalp started bleeding due to the use of 40 vol. peroxide and heat, they pulled me under the water to rinse and my hair was still yellow. Toning it did not help! Keep this blog bookmarked and check back for my updates!

Manic Panic Virgin Snow Amplified Formula Photos

Manic Panic Virgin Snow Amplified

  • After washing my hair with a clarifying shampoo, I towel-dried my hair lightly.

Manic Panic Virgin Snow Amplified

  • The jar of Manic Panic AMPLIFIED Virgin Snow. Semi-permanent, no chemicals!

Manic Panic Virgin Snow Amplified

  • This toner is a very translucent lavender shade, which means your hair needs to be very light before you apply this. It cancels out the yellow tones left in your hair after bleaching without chemicals. You can use this as often as you like, as long as you like. I have not yet tried this on dry hair or with heat.

Manic Panic Virgin Snow Amplified

  • As you can see, the lavender tones are already going to work on the yellow in my hair. I put on a plastic shower cap and left it on for one hour.

Manic Panic Virgin Snow Amplified

  • After the hour is up, my hair is very juicy with the product. The front of my hair has absorbed more product than the back, which is okay. After the hair is dry, it blends together.

Manic Panic Virgin Snow Amplified

  • I rinsed my hair with cool water to close up the hair shaft and add shine. I rinsed for about 5 minutes to make sure the remaining product was rinsed out well. I applied my Paul Mitchell Super Skinny Hair Serum.

Manic Panic Virgin Snow Before and After

  • Before and after! Yes, your hair may vary in shades of white, gray, silver, platinum, etc. My hair was an even shade of lightest yellow before I started, so it worked well and turned out even for me.

What Manic Panic Virgin Snow Amplified Looks Like

  • After your hair dries, you will notice how soft it is.. and light in color. Try this product and let me know how you liked it by filling in a comment in the box below!

The Bleaching Archives: Oct. 23rd, 2010

Hair Bleaching Comparison

I decided to try a new bleach called Ion Powder Lightener, found only at Sally Beauty Supply. I heard very good reviews from both newbies and experienced hair dressers, so I decided to try it. I actually was pleased with the product and seem to like it better than the Clairol Kaleidocolors Blue Bleach. For the back of my head (I process both the back of my head and top/front of my head separately) I bleached with Ion and Clairol Pure White 40 volume developer. I did not use heat with this since the bleach directions say to not use it. I put on a plastic processing cap and waited 50 minutes… I checked my root progress and they were still too yellow, so I set the timer again for 20 minutes to complete the processing time at 70 minutes total. I rinsed it out and did not condition.

As you can see from the picture above, the roots turned out very good.. just a tad yellow, but I plan on toning it several times. I dried my hair and moved onto bleaching the top of my hair. For the top of my hair, I decided to try the Ion Sensitive scalp developer in 30 volume. I used the measuring cup in the Ion Bleach to measure both products. I used 1 cup of bleach and 1 1/2 cups of the developer. The consistency of these products together is very creamy and easy to work with. I found the coverage to be excellent and I ended up not using that much product. The bleach did not dry out at all. I left this product on for 50 minutes (checking after 30 minutes) and I wished now that I would have waited maybe 20 more minutes. My scalp still did burn with this Ion developer, but not as bad as it usually does. oct2010_2 I rinsed and washed my hair with my new Rene Furterer Okara Mild Silver Shampoo, towel dried my hair and then applied the Wella Frosty Ash toner with Clairol Pure White 30 volume developer (on damp hair) . I left that on for 20 minutes, rinsed then applied a mixture of both my conditioner and Clairol Shimmer Lights Conditioner (toning), left on for about 5 minutes, rinsed and then applied the Ion Color Brilliance After Color Treatment to seal in my color. I love how my hair turned out.. still a little yellow on the roots to work on with 2x weekly shampoos of the Rene Furterer Silver Shampoo, but very good, indeed! oct2010_3

Roux Fanci-Full Color Styling Mousse

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Makeup Artist | Beauty Blogger
I am Krista, the author of I started a career as a pro makeup artist in 2001 for Benefit Cosmetics in the San Francisco bay area, and transitioned in 2006 to pursue jobs in the Silicon Valley. I am currently working as an editor in the media industry, where I contribute to original content that includes beauty articles. I am occasionally doing freelance makeup jobs, but spend most of my time working on improving my health and wellbeing. I have Hashimoto's and PCOS, and plan on contributing articles that touch on these areas, as well as weight loss and Paleo Diet recipes.

285 Responses to How to Bleach your Hair Platinum Blonde or White

  1. Krista it’s Howie thanks for your help but are you saying to mix 30 vol with the virgin Snow? I would like to get it light almost if not white! I saw it on a girl in a salon once and been wanting that shade of white ever since! Thanks for your help!

  2. My hair was very light blond as a child, and then got darker as I got older. I have dabbled in bleaching my hair over the years. I find that if I do it over a long period of time my hair becomes very damaged and I have to cut it off. I am going to try some of the techniques on this website. I think I have problems when I do my roots getting harsh bleach on my already bleached hair. Any tips or advice would be appreciated. My daughter has white blond hair and I would love to have my hair that blond again, but I have grown it out long and never could do that when I bleached it and am afraid to ruin my hair again and have to cut it off.

    • Hi Jamie,

      I’d say don’t use anything harsh right off the bat. Use 20 volume with the bleach and just leave it on for as long as you can take it. I used bleach again recently on my bangs, and left the 30 volume on for 70 minutes. I got my hair to the toning point with no issues, but that was JUST the bangs only, not the whole head, so I think I handled it better. Start with the 20 first and just try a streak in the bangs, see how long it took to achieve the yellow banana peel shade. I never leave mine on for more than 70 min though.

  3. Sorry I was not detailed about the frosty ash color its on the website just not at the sally store. They have changed their line again. So you not recommend using the ash one? Guess I could just buy it online I like having the option of going to the store verses online. Thanks for your reply

  4. Hi Krista I have tried to Bleach my Hair to a light to white shade first using 30 Vol but that turned it orange I hated that so I dyed it back to dark brown like my Nat.color and I waited for about 6 weeks then I tried it again using 40 vol still it was orange but lighter but still a yellow shade now I keep my hair short . A military flattop! I did notice that my pimples on my scalp disappeared! My question to you is A what vol do you think I should use on the bleach and my next question what toner do you think I should use and what vol developer? To get me to that white color and how often can I do this with me getting my hair cut every two week? And can I use this to get rid of my pimples like a scalp treatment and just dye it back to brown if I don’t like it? I want it light but keep getting that ugly yellow orange? Please help me!

    • Hi Howie,

      Thanks for visiting the site! I think you should use no higher than 30 volume.. when I used 40, I really fried my hair, even the roots. After you bleach, use the Virgin Snow toner as mentioned in my article that uses no peroxide OR if you need more lifting (say your hair was too much on the orange side) use the same developer you used with the bleach.. 30 vol. Sometimes I use 20 vol with toner if I feel my hair just needs a little refresher (every two weeks). Use this toner with the 30 vol after bleach:,default,pd.html

      Frosty ash from Wella.

      Let me know how it goes!!

  5. i really wish i would have seen this at the beginning of my adventure to blonde. sally girls where snooty and i was nieve, going in with info found online not a single professional wants to tell you it can be done. i box pre lightened…feria 205 twice and used prism lites with a 40 develper once and lastly quick blue with the 40 all for said times on packets and all spaced one week between using silver shampoo once in that week and plenty of oil and conditioner and finally today threw in some virgin snow left it for 45min got to say im not there yet my hair is not white but im learning a lot and i feel like im closer

    • Hi Dee,

      To be honest, I don’t even think they cover bleaching in beauty school extensively enough to really inform students how to do something like this. I know people who have been in the school and are still afraid of bleaching a client’s hair all over. There’s only one guy I found who was brave enough and he said he would do it for me, but when I returned to the salon, he moved. Figures!

      40 volume should really be avoided at all costs. Even on roots. It’s just too strong and really damaging. Just keep using the Silver shampoos (Renee Furterer or Shimmer Lights) and you’ll get there!

  6. Hello Krista: Tnx for the info. I wanted grey hair & asked the salon but they did highlights instead charged me a bundle it looked horrible i went back and requested a 2″ all over hair cut and to bleach my hair they gave me a disastrous short hair cut and put black dye mixed with something else which darkened my hair even more…so i decided to do it myself…first I used loreal hair color remove with 20V developer, came out orange. Next I put shimmer lights shampoo all over for half hour, it appeared lighter..i am in the resting phase before I do the bleach.@ this point hair is part orange/part blonde am wearing a wig to hide the ugliness..thanks again for the info and the products yu recommend

    • Hi Belle! After you did the L’Oreal color remover, you would have needed to use bleach or a permanent dye or toner next to fill in the hair shaft. I hope your hair is not breaking off! Let me know how the bleach turns out and all!

  7. I came upon this blog, oh say about a year or so ago after looking all over for CLEAR knowledgeable advice and guidelines for going blonde at home. The step by step wording and pictures made it easy peasy for myself, who has really no clue or experience on bleaching hair. lol…. I have to say this is by far the best information I have seen on the web. I have about it all memorized by now (being it that I’ve been blonde for so long now) but I still come back just to check it out every now and then. 🙂 thanks so much!

    • Thank you so much, Stephany! I am hoping to write a book (unfortunately, not about hair) because I am a detailed writer that doesn’t like to leave anything out. I’d like to put together a book with my makeup looks and some tutorials and see if that would actually sell! Anyway, please let me know if you need help.. I am here as much as I possibly can. Good luck!!

      -Krista Dior

  8. Krista I guess where the numbers were changed from 1210/12a and the name went from frosty ash to ash blone so this tner will work as well as the frosty ash? Also what color should I use for my roots what would you recommend? I used color brilliance ash blind color but its really gold? Any suggestions please would be great.

    • Hey Lisa.. trying to understand your post. So you’re saying Wella changed the name of Frosty Ash? I saw it on Sally Beauty’s site recently, so I’m not sure what happened. Ash never did well on me, it looked very brown, but cut the gold out of the hair.

  9. Hi Krista! Its Jenn again…i had hair bleaching success by following ur tutorial & just want to say thank you!!! I ended up w/the perfect shade of blonde the first time w/ only a lil damage on the ends (which was expected) I do need to tone again cuz I have a couple spots that didn’t cover well (it was late & we were tired) Is it ok to use the
    Wella Frosty Ash again? Also I noticed some blue tones in the front…will toning again fix that? Thanks again for sharing ur experiences w/all us ladies!

  10. Krista! I finally, after reading your blog about what you did over and over again, got the nerve to do my hair. Awhile back I was asking you about toning, and haven’t done that yet, but took the plunge on bleaching my roots without the aid and expense of my hairdresser. It came out BEAUTIFUL!!! I can’t believe how scared I was at first, and how I feel so confident now to even do my own highlights in the future. Everytime I would go to have my roots done, she would do color or some other mixture that she never quite explained. It always left my roots a light orangey color, but enough to blend in with my blonde. I got so sick of this and kept re-reading your blog. Thank you thank you! I can’t say that enough. I hope anyone reading your helpful blog here will take their time and do it right. Your the best!

  11. I am so glad i found this blog!! I have been looking for something so detail. I”m at the Yellow Stage… && now im ready to what im hoping will be my last bleach to get the color i want. 🙂

  12. Hi Krista, you seem to be the best bleaching expert around so I hope you can help me! 🙂 my natural color is a level 4 or 5 brown. I’ve colored it different shades of red and brown and highlights over the last few years, so it’s far from virgin but I haven’t ever bleached it before.
    8 months ago I wanted to go blonde but my stylist said all over blonde on my dark hair was absolutely unattainable. So she put heavy highlights all over but left my base color brown. I didn’t like it so I just put a demipermanent (garnier herbashine light natural brown) over that and it basically took me back to my natural color so I left it like that a while.
    About a month ago it looked really dull and nasty so I did herbashine again (light warm brown this time) and I must have left it on too long because it came out BLACK! Ive tried and tried to wash it out and even tried Dawn soap but it hasn’t faded much. Now I’m totally sick of it and want to go with a very light brown or a sandy blonde. I went to Sallys and they recommend Ion color in 8N with 30vol developer. I did a test on a little chunk and let it set for over an hour & it didn’t lift it at all. My hair is really soft and fine and usually takes color really well but it did nothing! Now I’m thinking about trying bleach! Any tips? Should i try a color stripper to take the demi out or do you think the bleach would do it? Also: since my color is a warm tone will it turn orange when I bleach it? Thanks so much!!!

    • Wow, Mikka! You’ve been through a lot with your hair. I would definitely do the color stripper (L’Oreal Effasol) from Sally’s to see how much dye that will lift. Read the package (it has been a while) but you probably need to mix the Effasol powder with developer.. 30 or 20. As I show in my blog, I do bleach my hair after I wash the effasol out and dry my hair. Def do the color stripper first though if you have any dye in your hair. Good luck and let me know how it turns out.

  13. Thank you so much. I have been watching thousand of videos and despite how useful videos are, your blog is still the best.

  14. OK I went back to sally to get more frosty ash toner that worked aweson and color charm has changed everything so does anyone know what to us instead….please help I need to one the back of my hair now the front is awesome its platnuim after I used that toner

  15. Hi Krista! Love ur tutorial! It is by far the best I found! I’ve HEAVY highlited my hair for years however my stylist could never achieve PLATINUM status. I switched stylists & she finally gave me the color I wanted 🙂 then she moved away 🙁 That was a year ago. Currently my hair sits just above my shoulders & has about 8 inches of Medium Brown natural color w/the tips still highlited (I just recently chopped it off) My hair is no stranger to bleach but I’ve never done it myself…I guess my only question is about toner. Following ur steps (& product directions) using the Ion products should I use the Wella Color Charm or the Manic Panic Virgin Snow? I want PLATINUM color not white. Also any tips u’ve got for a first timer would be appreciated! Thanks for any advice u can give!

  16. I love your blog! I was blonde when I was younger. I used the Clairol toners then, loved the Champayne Beige. Now I’m in my early 60s & I’ve done it again. I’ve bleached my hair up to a very pale yellow. I bought Wella White Lady, but I’m not sure how I should use it. I’m afraid that if I use 20 volume peroxide I’ll be platinum & on me it will look like I have white hair. What do you think would happen if I used 10 volume instead? Would it be less likely to lighten it?
    Thanks so much!

    • Hi there Bev! Yes, I used the wonderful Clairol toners in the past and they are now discontinued. Wella White Lady is made for exactly what the name implies.. white hair. If you use 10 volume it will deposit the pastel tones only and will not lift your hair, but it will probably leave a bit of the yellow behind. I haven’t had great luck at all with using Wella White Lady with 10 volume, it actually looked like I did nothing to my hair. You can try another one of the Wella toners with more of a golden tone if that is what you are going for.

  17. I have a question I used to be platnuim and then went brown then black so now I am trying to go back and geez its a mess…question is for the toner cause my hair is yellow big time….I did not know about the toner can this be applied days after bleaching cause I bleached it today and have to wear a cap until I tone…I am going to get what you recommended from Sally’s…please let me know if I can use the toner after the fact? Thanks

  18. Hi Krista! I’m looking to take my hair from dyed dark brown to a medium copper. I’ve done the color remover/dye on top before, but I’m now using Ion dye and developer (much nicer to my hair than the Feria I was using). Should I be doing Color Remover, then Ion Lightener, then dye? Or just color remover then dye? I

    • Traci, sorry for the delayed response! I have not used a medium copper color before after color remover and bleach. I have only used color remover, bleach and then toner in either a semi-permanent or pastel permanent color. I would do further research on the net for your answer as I haven’t done this myself. Good luck!

  19. I really like your hair color and ive been trying to get it that color for tired of going to the salon they just don’t get it right either, its been 3 mths so i decided do try it myself. i used effasol but did not apply it to the roots because my roots grew a bit and were now a dark brown (don’t know if that was the right decision either), my hair was a yellowish color except the roots. i left it that way for 2 weeks and then decided to just dye it one day, so i bought loreal the lightest blonde creme and mixed it with 30 vol. creme developer all over my hair left it for about 40 minutes, then shampooed it off, now my roots are a light orangey color and brown the rest is a blonde but a bit yellow too. im thinking its because i didn’t use toner or bleach, can i just do the process over with the toner and bleach? will that correct it?

  20. I might have to try that. I used a purple shampoo this morning from John Frieda. Its one of those that says it takes 3 times to use to see a difference. However, 1, I’m impatient and 2, I don’t like using shampoo’s since my hair is fine and I had some breakage from the 2 times we bleached. I use WEN until I see brassiness, then I use the JF purple. I’m going to look into that Manic Panic one and see how it works for me. Thanks again for your help!

  21. Your are AMAZING for sharing all this with me and all these other women. Your honest and smart. I’m not a hairdresser, but go to have my hair highlighted. I have recently wanted to go Platinum, not all over, but big chunks of it. Every time I mention this, she continues to highlight my hair or use a toner that is never light enough. Don’t get me wrong, the blond hair I have is very pretty, but it is more a light blond/honey color. I want a white/platinum. I don’t see your color on anyone but a few people here and there and I believe it is because most hairdressers either are not informed or just don’t want to bother. Its refreshing to see that this color is attainable and AT HOME TOO! I’m close to trying the White Lady Toner and will do a patch test first. The Sallys close to me closed down so I have to travel a bit to get to one, and so I’ve been putting it off. So my question is this. I received more highlights a week ago. My roots need to be done in about another 2 weeks. Can I apply a white/silver toner at this point or do you have to do it “fresh” after the highlighting phase?

    • Hi there, Lisa!

      If your hairdresser just toned your highlights a week ago, I’d wait another week to do the chemical process of toning with White Lady. You can, however, try a deposit-only toner or toning shampoo right away. I really do like what Virgin Snow from Manic Panic did to my hair.. conditioned and toned to white/platinum. Since my hair is now red, I have less to worry about these days!

      -Krista Dior

  22. Kimmie,

    You can try pure lemon juice to cancel out yellowness of your hair. I’ve been dong research all over the internet. I hope that this helps. Let me know how it turns out.

  23. hello! i find your post very helpful. i do have a question right now i have orange/yellow hair and my roots are brown/brownish because i was afraid to bleach them and my hair would fall off. so Im wondering if my hair is orange/yellow do you think i should bleach my hair again and as well as my roots?? my hair looks very similar to your photo that is labeled 1st bleaching.

    please help? much appreciated!

    • Yes, if your hair is still in the orange / yellow stage, then you will need to bleach again. Try a 20 volume developer with the ION Sally’s Brand that I mention in my blog. Do a test strip in the underneath area of your hair to find out how long it might take to lift to “inside of banana peel” yellow. Do the roots too! Then do the toner (Wella Frosty Ash) to take your hair to platinum the same day, right after you wash out the bleach, on towel-dried hair.

  24. aah, thankyou. cannot get toner! had to buy a colour, which turned it dull grey (yuk) so put a platinum crazy colour on top which sent it a beautiful silver. unfortunately this colour is now discontinued (according to shop) so am on the hunt. Thanks for your help. x.

  25. HI, thanks for your info. I have bleached my hair and it is pale yellow, previously medium/dark brown. I need to tone it, will go to sallys,l but wondered how effective a toner would be as it was bleached 3 days ago. i want white hair. do i need to bleach again then tone straight after? or will the toner have the same effect anyway? thanks. xx!

    • Vicky, Do NOT bleach again if you already got it pale yellow. Please! You are ready to tone now. It will have the same effect and will tone nicely even after a few days.

      Good luck!

  26. have you tried clairol 7th stage lightener with 3 activator packs and 30vol pure white?

    my hair is black! and this got my ROOTS retouch up to platnum in 1:15min.

    your roots look waaay lighter than mine so im sure it would be perfect for you. plus i think its less damaging than powder bleach.

  27. After a hair bleaching fiasco, my hair was DRY, DRY,DRY. It felt like a brillo pad. My sister-in-law told I would need some intensive hair conditioning to get it back near normal.I had wanted to use the Hydrate Conditioner from Shielo Hair before I destroyed my hair. SO i decided to buy the Shielo Hydrate Conditioner and give it a try. After ONE application my dry, brillo bleached hair, it was shiny, soft and smelled great. My hair looked better than it did ever before. I do this once a week and my hair looks great, the color has been preserved, and I am never trying anything else. Ever.

  28. Thank you for answering so fast! I just don’t have the patience to wait weeks at a time for coloring even though I know I should. I am going to get all my ends cut off this weekend so hopefully that helps. The info will really help. Thank you!

  29. Hi, this weekend I used your instructions to dye my hair white. I have naturally brown hair and all the dark features that go with it like eyebrows and eyes, but I’m white. I have pretty healthy hair or at least had… I bleached my hair saturday night with a 30dev. and toned it with a 20dev. thinking that was enough, but it wasn’t. So, I bleached my head again on sunday night and it was still a little too yellowy. So I bleached it one more time monday night with a 30dev. to hopefully get the rest of the yellow out. My entire head was generally the inside of a banana but the top still seemed a little bit darker. Monday night I left the bleach on for over an hour and used a pH balancer/porosity treatment right after. Then after that I toned it with the Wella Ashy something or other that you recommended with a 20dev. so my head wouldn’t fall off. During this whole process the top section of my hair has been more yellow than the bottom half. When I toned it last night I left the toner on a little longer than the instructions and tried to leave it on the top half of my hair even a little longer than that. Whenever, I’ve had to wash out my hair I have used the shimmering lights shampoo to help with the yellowness. I also added the tiny purple color packet from Sally’s that says you can add to any hair color mix to help get out the reds and golds, to all 3 bleachings and the first toning. And after my first bleaching and toning and after the last toning I did the Aphogee 2 step protein keratin treatment. My roots are the most wonderfully amazing shade of white but once it gets away from my roots the hair isn’t near white enough especially on the top. Basically my questions are: What should I do about the top of my head being more yellow? Should I just keep using the shimmering lights shampoo to get the yellowness out? And, I have board straight I mean creepily straight hair. I can’t even let it air dry and try to scrunch it because it’s so damn straight! After the first bleaching the ends of my hair were not as soft but not until after the second bleaching did they look like someone had tried to rat them and then set them on fire. Since bleaching I’ve used so much leave in conditioner when my hair was wet and early on monday before the last bleaching I used a deep conditioner for an hourish on my hair. The ends of my hair have been like curling up when they’re wet, it’s hard to explain. It’s very odd and it’s kind of like a cheese grater was used on the ends as they come out. And when it’s dry the ends are so frizzy it’s like nothing i’ve ever seen. I haven’t had a lot of hair loss other than the ends and I did know going into this that I would need to have my hair cut. I was just wondering is the curling of the ends normal? And one more thing my hair can usually air dry in less than 30 minutes and after these bleachings it has taken over several hours for my hair to dry naturally. Do you know why that might be happening? Thank you so much for this blog and everything. I hope you can get back to me!

    • Wow, Brittany. I hope you read my blog in its entirety. It took me over a year to get my hair white, as I mentioned in the blog, I waited months before attempting the next bleaching. It took two years to finally cut off all of the yellow ends of my hair. It was a very long process. I would have stopped after the first toning, waited two weeks before attempting another bleach because there is toner stuck inside of the hair shaft, not allowing the bleach to penetrate. You can wait a week or so to let your hair normalize (natural oils get back in the shaft, etc.) use a clarifying shampoo and then use the purple-toning shampoo. Shimmerlights is very bad for your hair, but it does work for toning. It is bad for moisturizing and contains sulfates. You need better products.. like Renee Furterer Okara toning shampoo and I also used Alterna products for conditioning. My hair isn’t blonde anymore.. it is red. I wasn’t happy about spending so much money on bleaching products. Don’t bleach/tone again for two weeks, try to handle the toning with the shampoo only. =) Let me know how it works.

  30. I have been through the “trying to get light platnum blonde hair with ash lowlights and kept getting orange for years. I tried drabber and it worked but washed out in one shampoo 🙁 I have had things turn grey or purple on my hair but found straight lemonade in the packets like koolaid takes the purple and grey out! Leaves the color you want! ALSO CHECK YOUR WATER FOR METALS COPPER IRON ETC!!!! GET A WATER FILTER. If you have minerals and metal in your water or hard water…your hair will turn orange or green! Or you can get a shampoo like Malibu 2000 that keeps the orange and hard water tinting at bay. It’s the hardest process to get your hair light blonde and ash but worth it if you can get it without breakage. But the water tips I just gave will help tremendously. I LOVE this page and all the info. It would’ve saved me tons of trouble in my past. I don’t trust salons at all. I’ve done better on my own. They usually just rush you out the door with yellow or orange hair. If anyone needs any help or has questions about water, hair turning orange or anything like that let me know. I will try my best to help! Drabber is great to get orange and yellow out of hair but I am trying to find one that won’t wash out! If ANYONE knows of a drabber that won’t wash out let me know! THANK YOU SO MUCH!!!!!

    • I agree with you, Kimmie. The water where I live is really weird and leaves red stains on the sink/tub. I only trust salons that my friends are working at! Or I straight up ask the stylist: What toner will LAST on my hair and not wash out the first time? I will tell them a Yelp review will be submitted … hahah!

  31. I’m sure many people have told you this, but you should really consider going to beauty school. You obviously have a passion for hair and it’s integrity. You seem to have figured out a lot about color on your own, but there is so much more out there to learn! People would pay a lot of money for your knowledge and services in their quest to achieve the coveted platinum blonde. Take it from a professional, there are six figure salaries to be had in this business as long as you keep your secrets and have those clients trusting you as the only one who can give them the hair they want.

  32. Hi Krista!
    Love your blog! this is the best & most well written advice on achieving that ‘perfect’ platinum blonde I’ve found on the net! I have naturally medium brown color hair & use 1 packet L’oreal Super Oreal Blanc powder bleach plus 2 oz.40 vol. developer for 25-30 minutes to get my hair up to the ‘banana yellow stage’. Ever since Clairol discontinued their line of toners I’ve been at a loss as to what to use to get rid of the ‘yellow’. I’m definitely going to give the Manic Panic Amplified Virgin Snow a try, love the idea that it ‘tones’ & conditions. I’m also going to give Wella’s Frosty Ash toner if the Manic Panic isn’t enough.
    By the way, you’re absolutely GORGEOUS!

    • Hi there! When I used Platinum Ice and Chrome, it was half n’ half (one ounce of each with 2 oz of developer). You can use more or less of each as well. I have only used this product twice, so please do a strand test if you wish to view your results without committing to the entire head.

  33. KRISTA i need your help, i’ve gone from black to a honey dew blonde/dark orangey chunks. in 3 bleach sessions. i realize now i shouldve removed the black first 🙁

    ive been doing protein, kertain, silver/purple shampoo,hot oil, leave in, everything you can think of. of course its breaking off but its not falling out in clumps yet…

    i am naturally blonde, but i want to be platinum, my roots are white, then goes to a darkish yellow, then towards the middle of my hair its a dark orange in spots, honey dew blonde in spots, and tips are platinum!
    what should i do

    i need some help! it’s been a week 1/2 since my last bleach session. im going to cut a lot of it off and put layers in, and do this again once its the shade i want, platinum ( not white )

    what do you suggest, when should i bleach again, and do what toner should i use?

    thank you xo

  34. Hi Krista, I would love to know what you recommend for someone with natural white/silver hair to get out the yellowing. With so many things on the market I am totally lost, and would rather not waste money on products that dont work. Also this is for my husband, age 62, he went gray early and now it is white. He has long hair, like to his shoulder blades. It cant be too complicated! 😉

    I have short light brown hair and use Loreal extra light ash blonde. I get a nice shine.
    Love your tutorial and all the advice. Thanks for doing it!

  35. Loved this detailed blog! Luckily, I have some beauty school experience (part time during high school. dropped out to go to college instead) and licensed friends. I knew of toners and the opposite of the color wheel after bleaching, but was still having some issues getting all the brassiness out. A licensed friend told me to try Wella’s White Lady toner. My roots were neon yellow and ends were orange and NOT getting any lighter with multiple applications of bleach with 40 volume developer (I have a pretty tough scalp and hair!) It didnt do a THING to my hair. I then used a store bought color… Revlon Colorsilk #60 Dark Ash Blonde and it surprisingly worked better than the toner. However, the ends of my hair were kind of pinkish (I had died auburn hair before. I dont know why common sense didn’t dawn on me to strip the red out first!) I bleached again and let the bleach sit for an hour, constantly checking the mirror. The bottom 3/4’s of my hair STILL were not getting any lighter! They just turned orange again. I bought another two boxes of the Revlon Colorsilk (I have very long, thick hair) and applied it and mixed it with Wella White Lady and the orange and yellow was COMPLETELY taken out. It’s not purple, or green, but solid gray! (Which works for me cuz I was just trying to get it TONS lighter so I could put a blonde color on…. I know you can’t lift color with color, you have to bleach…. but didn’t want to be as light as platinum). I used a deep conditioner all over my hair after each bleach (I use a TON. I always use more conditioner than shampoo and I dont use regular conditioners… I use a reconditioner always, which is probably why I’m so lucky my hair hasn’t broken off or frizzled up with all I’ve put it through. Aussie’s 3 Minute Miracle is my fav, even compared to expensive salon products) I never blow dry my hair. I put it through enough with constant color changes, flat ironing, curling, etc, so I let my hair air dry (save it a little heat). For anyone who cant seem to get the dark orange out of their hair, I highly suggest mixing those two as I did. I also used a 20 volume developer with the white lady (apply the revlon first and then added the white lady on top and massaged it all together). Alot of people say it’ll turn ur hair purple, but I never had that problem. Just very ashy, but it worked! I let it sit for about 45 minutes and then washed it out. Also, the new Nexxus pro-mend is AMAZING. I had some split ends before I even touched the bleach and my hair indeed looked freshly trimmed. My ends are not still completely smooth (I know everyone is different and I’m very fortunate). But, like I said before, recondition every time you wash your hair! 🙂

    • Hi, Lyssa.. I am so happy that you posted to my blog! Thank you so much for the detailed info!! I will def look into the Revlon ColorSilk formula and let you know what I think. My hair is “good” for now…and I’m happy with the Frosty Ash by Wella. I’m ALWAYS looking for something better! =)

  36. This is a great tutorial. I have a couple questions though. I just got my hair done but my hairdresser is doing a shitty job the last few times. I found it to yellow so I used manic panic only left it on for 5 minutes because I only had my roots done and I was scared there would be to much of a color difference top to bottom. It got rid of some of the yellowness. Anyway my questions is when you bleach only your roots do you only tone your roots as well? my hairdresser always tones my whole head. Have you had any problems with your roots not matching the rest of your hair with any of these products. And what I really want to know is how do you USE frosty ash color charm? My hairstylist was iffy about using white lady on me because for some reason she don’t know how to use color charm because It’s a liquid or something and It comes out awful. So I’m going to do my hair myself instead of paying $100 for a crappy job!

    • Anyway my questions is when you bleach only your roots do you only tone your roots as well? my hairdresser always tones my whole head. Have you had any problems with your roots not matching the rest of your hair with any of these products. And what I really want to know is how do you USE frosty ash color charm?

      Hey there… after I bleach my roots, I tone my entire head. You can do it different ways: You can try to tone after you wash the bleach out of your hair (damp, towel-dried hair) and do a full head tone with the 20-30 volume developer with Wella Frosty Ash toner. I have had the best results with this toner so far. No purple tone left in my hair and it takes all of the yellow tones out. The toner fills in the hair shaft of previously bleached hair and does take away any build up of toning shampoos or dull color. I love to use this at least every 2-3 weeks whether I bleach or not. If you want to, you can also do the root only method by touching up the roots only (again.. Wella Frosty Ash has been best for me) and then during the last 10 minutes of development time, comb through and apply the rest of the dye so you can at least refresh the color on the ends of your hair.

      Manic Panic is best when your hair is already pretty light with barely any yellow tones left. Virgin Snow (Amplified.. that is the only one I will use now) is very very sheer so it only works best on hair that has been bleached about a week prior and very light blonde. Sometimes the virgin snow will work on freshly bleached hair, but again, the roots will not usually take as well.

      At the salon, the stylist used Redken Shades (see the blog post for more info) on damp hair all over the head and it worked really well also. The peroxide content was pretty low and it still toned my roots very well. I haven’t used this at home on myself, but you can buy Redken products pretty reasonably online.

      As for how to use Frosty Ash, I’ve switched from the liquid to the cream version. Here is the link: Frosty Ash Color Charm TUBE. The formula is thicker than the liquid Color Charm and works great on the damp hair. This is all I’m using now and after two weeks, I tone with Virgin Snow just to condition it. My hair has consistently stayed white/platinum without any violet tones coming through. My hair is also a lot healthier!

      Good luck and please let me know how you like the Wella Color Charm Tube in Frosty Ash!

  37. Aloha!I live in Kona Hawaii and unless you are a licensed cosmetologist you cannot buy hair bleach at least a good kind.The law states that only a professional can buy the product’s at any beauty salon.I’ve been bleaching my hair off and on for over 30+yr’s. and I have found it very hard to play around with my hair as much.The beauty salon’s are very expensive here too.I haven’t ever bought any product’s on-line yet but I’m getting ready too.My question is about buying the right kind of bleach for the right kind of hair.I have a very dark brown hair with a lot of red in it.I’ve alway’s used 7th stage in order to lift past the gold stage.You mention Ion and since I’ve never used that I was wondering if maybe you might know the difference between 7th stage and Ion?

  38. I am trying to achieve your hair color, but I just don’t know where to go from here. My hair was highlighted at a salon (very fine highlights) a few months ago, and now that is proving to be a problem, because I have bleached some parts of my hair to white (they are so white naturally I do not think they should be bleached anymore, just toned). So, I do not know how to get my darker streaks lighter without frying half of my head. I have just accepted that I may just have to start with my roots and let the highlights grow out, but I was wondering if you had any ideas that might work instead?

    • Hmm.. that is a tough one! I would say you COULD put on a highlighting cap (like a showercap with holes, found at Beauty Supply stores) and pull through a lot of your dark and skip over the highlighted streaks. I know it sounds totally tedious, but you may be able to get a bigger portion of your hair blonde that way. It doesn’t sound fun, right?? Another thing could be, if you are daring to do this, just bleach the front of your hair, like bangs and sides and leave the underneath parts dark. You could pick out your highlights, coat them in conditioner and wrap in foil to hide them while you are bleaching. I’ve done this before and it takes a pretty long time. Let me know what you decide to do!

  39. In july of 2010, I went and bleached my hair blonde.But now I’m getting tired of the several steps I have to do every time I touch up my roots.Right now, I’m in the middle of touching up my roots again.This will likely be the last time that I bleach my hair for a while.In a few months I’m thinking of dyeing my hair an easier color such as brown.

  40. Hi!!!

    Thank you so much for putting this up! It’s really informative. I’ve successfully gotten my hair to platinum blonde! Yay. The problem is I’ve touched up my hair twice since then and the breakage is horrible in the shower and when I use a wide tooth comb to brush. Do you have any tips as to prevent this. I use a ton of products like deep conditioners, treatments and leave in stuff. I have thick thick hair but I’m worried I might become bald! LoL but I love my color! I use your bleach so it’s pretty gentle (ion). Thanks again!

    • If your hair is breaking off, I do suggest to trim your hair more often, maybe every 4-6 weeks is best (sometimes I’ll go in three weeks if the breakage is that bad). I am actually about to update the blog because I have had a lot better success with other products. This is what I am using now and have very little breakage: Pureology Nano: . Pureology shampoos and conditioners have helped my hair immensely. Nano is the most expensive in the line, but at Planet Beauty, the deal they gave me was buy one 33.8 oz pump bottle of shampoo and get the conditioner half off. I don’t know if that deal will happen everywhere, but I asked the girl if I could get a free gift (hahahah! I worked it) for making such a large purchase in the store, and they gave me the deal. It never hurts to ask. The point is to stay far away from products with sulfates.. those dry out your hair pretty bad. I am also using all Alterna products in the Caviar line when doing deep conditioning and toning. I am starting to find out that toning shampoos are drying out my hair, so I’ve switched back to using the Roux White Minx after the shower as my toning product and my hair is VERY soft and manageable. Roux White Minx on Amazon. I’ll update soon about my new findings. Keep in touch!

  41. To undo hair damage I highly recommend people to use APHogees’ Two-Step Protein Treatment. It’s the only product I found that undoes bleaching damages. It’s extremely concentrated in proteins so it recommends one uses it once every six weeks. However, as we all know bleach can be an unforgiving friend so I recommend using this product, after torching the hair, to use it twice a week, for every week till the hair is back to its ol’ self again, before applying toner. Healthy, dry hair takes in toners and shampoos better.

    After using this product for two weeks (every other day or one day use the next don’t and so forth) and my hair went back to the way it was before all of the bleaching and it went super white just from using the Shimmer Lights Shampoo by Clairol. Amazing, I know. Then again that shampoo is the most powerful white toning shampoo I had ever brought or experienced.

    For a white conditioner, I recommend Shiny Silver. It smells good and leaves the hair uber soft.

    For bleaching, I normally use Clairols’ Activator Lightening powder ( 75 cents each), but I will try the Kaleidocolors in blue. I tend to leave the Clairol lightener longer and so far it has given me great results, but I heard that Kaleidocolors works faster and has a built in toner already, which is full of win for me. I hope my neighborhood beauty store sells that bleach. I read great reviews on it in the web site for Sally Beauty Store.

    Thank you so much for sharing your story. BTW, you have such lovely hair.

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