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How to Bleach your Hair Platinum Blonde or White

How to Bleach your Hair Platinum Blonde or White

Tutorial for Bleaching your Hair Blonde, Platinum or White at Home

How to bleach your hairUpdated on Feb 13, 2019: Due to the large volume of emails concerning this post, I am asking that everyone please read this blog post and comments below before asking questions. It may take me up to 7 days to answer your important hair questions. Thank you!

Scroll to the bottom for product updates!

NOTE: People find this blog through Google, etc. while searching for “Why did my bleached hair turn yellow or orange”? Answer: YOU NEED TO TONE YOUR HAIR. If you want bleached blonde hair like Lady Gaga and Gwen Stefani, and me (on the left) Read on!

I am going to post something that a lot of people have trouble finding: info on how to bleach your hair to white or platinum. It took me many years to find this information! With my findings, I’d like to share my experience with you all! Please note, I am not a licensed beautician. What may work for me may not work for you. In my experience, most of the salons I’ve visited will not attempt to bleach dark hair platinum blonde. I have been stopped by beauticians many times to ask me how I got my hair so white.. read on and you will know my secrets!

How to Bleach your hair at homeIf you have experience in bleaching your hair, these tips will help you give your blonde that extra lightening that you want and reduce the yellowing. A lot of people think that buying a box of blonde hair dye at the drug store is going to make their hair blonde.. unless your hair is already a light shade of blonde, your hair will turn ORANGE if you attempt to use a box hair dye! You need to bleach your hair to a pale yellow (think inside of a banana) first, then tone it. You may need to bleach it several times before you are able to tone it to the desired shade of blonde you want. You cannot tone to platinum if your hair is still darker than that pale yellow blonde shade. Toners are usually very pale violet or blue (I’ve even seen brown and grey toners) and they only add a tiny tint of color. With that said, you cannot tone orange hair to blonde or even remotely blonde. It will still be orange, unfortunately!

Stuff to buy

First off.. you gotta grab your purse and go shopping. Since I have experience using both public beauty supply products and exclusive high-end bleaching products, I am going to separate both parts of this tutorial so you can decide which route you would like to go. Personally, I think that the higher-end salon products keep your hair healthier in the long run. After bleaching so much at home with cheaper products, I noticed my hair was breaking off rapidly, even with the use of high-end conditioners.OlaplexOlaplex is a MUST when bleaching, toning and for aftercare. I was introduced to Olaplex in 2013 when it was used on my hair at a salon. I have personally not tried adding the products to my bleach or toners, but I have used the conditioning treatment at home called Olaplex No 3

The inexpensive Sally Beauty Supply Bleaching Method: Sally Beauty Supply is a public beauty supply store that you can walk into any day of the week and purchase all of your bleaching products. You can also order online: ( I suggest that when you shop in the store to request a Sally Beauty Club Card (you can also purchase one online now). It costs $5 for one year, and in the end, it’s worth it! Since you will be touching up your roots about every four weeks, this membership will help you save money.

Product List:
Sally Beauty Supply Bleaching ProductsWella Color Charm Liquid Permanent Hair Color #12A/1210 Frosty Ash – TONER: I use this on damp hair right after bleaching. This translucent, pastel violet toner is used with 20 or 30 volume creme developer, depending on how yellow your hair is. If after I touch-up my roots with bleach and see that they are too much into the yellow stage, I will use 30 vol. with this product for extra lifting.

Manic Panic Virgin Snow Classic Formula Semi Permanent Hair Color Cream – TONER ALTERNATIVE: This herbal and protein-based dye contains no harsh chemicals. If my scalp is too sensitive to use a peroxide-based toner, I will use this. This is basically a pastel-colored conditioner. I use on damp hair with 10 minutes heat. (I use a softhood dryer) Without heat, I leave on for an hour with a plastic cap on.

NEW !! Manic Panic Virgin Snow AMPLIFIED on Amazon – TONER ALTERNATIVE: This is just like the Manic Panic Classic Toner above, except I feel like this one has a little more platinum power. See my tutorial on how to use this below!

Ion Color Brilliance Powder Lightener 1 lb. Tub – BLEACH: This is the best inexpensive powder bleach I’ve tried. The consistency is really creamy and does not dry out like other powder bleaches. Read directions carefully and do a hair strand test first!

Ion Sensitive Scalp 30 Volume Creme Developer 8 oz. –  PEROXIDE: I use this strong developer every time I do my root touch-ups. An awesome developer that I sometimes mix with the below Clairol 40 – vol. Pure White to make it a little stronger for my dark roots.

Clairol Pure White 40 Volume Creme Developer – PEROXIDE: This is the only 40 vol. developer brand I will use. I don’t really use 40 vol. toner since it is very strong (known to melt hair off) I only use it mixed with 30 vol. to dilute it if I need an extra lift of lightening at my root area.

Scroll down for information about shampoos and conditioners/treatments.

The “a little more expensive” Goldwell Oxycur Platin Lightening Powder / Redken Shades Method:

This method is a professional salon method I learned from someone in the bleaching biz. The products can still be purchased online, but are hard to find. (Try This method is a bit more expensive than the Sally’s method, but will be better for your hair long-term. The end result will look the same as the Sally’s method, except your hair will be healthier. There is no such thing as a healthy far as I know.. and if there is, please let me know!

Product List:

Bleach: Goldwell Oxycur Platin Lightening Powder on Amazon.comgoldwell_bleach

Developer/Peroxide: Goldwell Topchic Developer Lotion – 30 Vol. (I wouldn’t go higher than 30 volume with this. Please do not use any heat with the Goldwell products! I burned my scalp!)

Toner : Redken Shades EQ Equalizing Conditioning Color Gloss on – Click here for the Redken Shades Color Chart. There may be a better color reference elsewhere on the web. Let me know if you find one!  These toners are gentle and were used on me after bleaching on damp hair.  (Platinum Ice mixed with Chrome is what was used on me.) This was left on for only about 15 minutes. You could see a dark hue forming as the dye developed. Don’t get scared! I also saw some patches of gray/lavender, but after my hair was dry, they disappeared.

Toner Processing Solution : Redken Shades EQ Processing Solution on Amazon.comYou need this to use with the Redken Shades Color Glosses.

1794534_10152310759614721_413656762_nUPDATE: The “Cadillac” Bleaching Method: L’Oreal Professionnel Platinum Ammonia Free Lightening Paste

This is the mother of all bleaches, or so I’m told, the L’Oreal bleaching PASTE is supposed to be the best you can buy. I paid a whopping $70 for a 17.5 oz jar of this paste, but since 2014 the price has dropped to about $45.

Normally, you’d have to purchase this bleach through a professional store, and I’m sure it is cheaper there. I purchased the paste along with the L’Oreal Platinum Developer in vol. 30 for about $15. With $60 worth of products before me, I had high hopes that this ammonia-free product line would work miracles. Just like the reviews that I saw online, these products delivered results. The paste is really thick, so it doesn’t run into other lengths of your hair. It stays on the roots where you need it when doing touch-ups. My scalp did not burn one bit, not even as much as a tingle. The product works rather quickly, so my bleaching time was cut in half. My hair was shiny after washing and hardly felt as if it had been bleached at all.

After about one month since I bleached, I went in for a hair trim. The stylist was in awe of the outstanding condition of my hair. There were a few dry spots in the bangs area, but I had not had those trimmed in about 6 months, so I think I did pretty good. Since I am now using Manic Panic “Pretty Flamingo” semi-permanent hair dye after I  bleach, my hair stays conditioned and hydrated. I no longer worry about hair breaking off or becoming “mushy” when using this bleach. In my personal experience with this product, I only needed to bleach for 30 minutes (Note that I have to use other bleaches for more than 1 hour).

I wanted to note before I finish this review that 30 volume peroxide has become a bit of a controversial item. I have been using that volume of peroxide on my hair since I was 16 years old, and I have only had problems with it when used with cheaper bleach products. With over 20 years of bleaching experience on my own head of hair, I think I have a handle on what I can and can’t use. Again, if you aren’t sure, you can have a professional do it the first few times and then repeat the process at home if you feel comfortable.

Removing Hair Dye Color

I went from dyed black hair to white platinum blonde and it wasn’t easy. If you have dye in your hair, whether it’s black, red or blue, You need to use a color remover like L’Oreal Effasol (must have pro Sally’s card to get this), or Color Oops Extra Strength, to get rid of the hair dye first. You can’t just put the bleach over your dyed hair, although I know people who have done this and they wished they used a color remover first!  Here is a bleach stages chart to help you with your lightening process:

Hair bleach stage chart

Yes, your hair will most likely turn orange when you use the color remover as shown in the picture here. Yes, you will have to deal with orange hair for quite some time, but it’s worth it in the end. I left the color remover on for an hour (read the directions), and I went to a dark reddish color that went from bright orange at the roots, to dark red at the tips–a rainbow effect. This could have been minimized if I would have only applied the color remover to the tips of my hair first, but I was alone, impatient, and tired! If you can get a friend to help you, that’s great–they can help you with your lightening process!

Below are photographs of my hair when I decided to place a rather large chunk of blonde, removing permanent black hair dye using Effasol, bleach, and then the Manic Panic Virgin Snow toner. I did have to cut the orange ends off of my hair since they were resistant to bleach. I HIGHLY recommend about a 3 inch or more trim after you bleach. Not only will your color look more even, but your ends will be healthier than what was there before. I trim my hair every month or so.


When I first bleached my hair, I used 30 volume peroxide mixed with Clairol Kalidecolors violet toned bleach (the Blue toned bleach is best for higher lifting, I’ve found), I was very careful and tried to bleach the ends first and work my way up to the roots. I left the bleach on for about 30-40 minutes, with 10 minutes of using a heat bonnet, checking it as I went along.

You want to get your hair to that very pale yellow stage, like the color of the inside of a banana. If you don’t get it light enough, the toner will NOT work. If you need to spot bleach parts of your hair that stayed orange after your first bleaching, you can do so, I used 40 volume peroxide on areas that I needed to touch up quickly. You want to give your hair a rest for about a week or so if you want to bleach again.

Orange-yellow hair may be unsightly to some, but I rocked it by wearing a cute bandana for a few days! You can wear your hair in a top bun or something until you give your hair enough time to gather up natural oils again. It took my hair probably two bleachings and two spot bleachings until I got it to a shade that I liked. I still had to keep cutting inches off my hair to remove the orange tips.

Product Note: I no longer use Clairol Kalidecolors bleach. That bleach did not lift high enough for me to get to platinum blonde.  

Toning : Wella Toners, Redken Shades, Natural Toners, Roux Leave-in Toners

How to bleach your hair whiteI use several different toners depending on how my hair is looking or how much time I have. Right after bleaching, if my scalp feels sensitive, I’ll use the Manic Panic Virgin Snow AMPLIFIED peroxide-free toner since it is free of chemicals and will not burn my scalp. Basically, the M.P. toner is like putting conditioner in your hair that has a purple tint in it. Virgin Snow will only work if your hair is perfectly within the palest yellow stage. You will use this product alone, do not add any other product in with this.

After bleaching, rinse out your hair VERY well, shampoo, and pat dry. Do not use conditioner or the toner will not penetrate well. I dip my tinting brush right into the jar of toner and quickly dab it on all of my hair. You can already see the yellow starting to “disappear” as you work the toner into your hair. The scary thing about the toner is that it may turn your hair a light shade of purple. I only leave it on for about 10 minutes, with a conditioning cap on, with heat under my bonnet. If you do not have a heating bonnet, you may wear the conditioning cap (it’s like a very lightweight disposable shower cap) for about 15 minutes and rinse well with cool water.

If you find your toned hair is a bit too purple, you can step right back in the shower and shampoo gently and condition again until you get the purple out. Sometimes even if my hair looks slightly purple, after it dries the purple goes away. My secret is to take a small mirror into the shower and check out how the toner turned out.

If after I bleach and my hair looks too yellow, I’ll use the peroxide-based toners (which chemically lift your hair color a level or two) and I always mix a TINY amount of the peroxide-based toners and touch it to my scalp to see if it will burn or not. Sometimes it does, sometimes not… sometimes I just grin and bear it and the burning goes away within a few minutes. I leave these toners on (full head application on damp hair) timing depending on the directions on the box. If you just want to touch-up your hair if it is yellowing a few weeks after bleaching and toning, you may tone your roots first (30 min – but read the directions first for timing) which will not turn blonde since you are not bleaching, but doing this WILL lighten your roots a few levels and make them less noticable. Then, after the 30-40 minutes is up, you may comb through and apply more of the toner to the rest of your hair and wait about 10 minutes and rinse well, condition and style.

You may experiment around with different peroxide-based toners, like the popular Wella T18 Lightest Ash Blonde and Wella Frosty Ash hair color. (Wella White Lady is now called : Lightest Ash Blonde) (Sometimes I mix them both together since Lightest Ash Blonde is very purple-toned and sometimes leaves a stain on the hair – which is removed after your next shampoo) It’s all about experimentation. If you are too scared to apply a toner to your entire head, you may do a test spot (I test about a 2-inch chunk) to make sure it’s a color you can live with. I used to use the awesome Clairol Creme toners, but they have been discontinued!

Super Secret Revealed!!! Daily/Weekly Toning : Yes, people stare at my hair, people ask how I achieved the bright white look, even professionals! One of my best-kept secrets is using the Roux line of temporary toners, found mostly at Sally Beauty Supply. I use Roux White Minx Temporary Color Rinse, which is a light gel-like formula that is very easily applied to damp hair and combed through for INSTANT brightening. Only use a little because it does condition your hair a bit as well. I also use the Roux Fanci-Full Color Styling Mousse in White Minx, which I have great success with and sometimes use on dry hair if my roots are starting to yellow.

Maintenance & Treatments: Root Touch-Ups and Platinum Shampoos & Conditioners

Root touch-ups can be a pain and sometimes takes me a few hours to complete. Currently, I use 30 volume peroxide for the back of my head, working my way to the crown and switch to 40 volume peroxide. I try not to get any bleach on my scalp, but it’s very difficult.  I place a conditioning cap on and use the soft bonnet heat for 10 minutes, then set the timer for about 70 minutes — NOTE that this timing will be different for everyone!!! With almost 2 years of bleaching my roots every month, I finally know how long it takes to bleach my roots to pale yellow, and this timing is a lot longer than most since my hair is naturally dark red.

L'anza Color ShampooSHAMPOO:

To maintain my hair color and to keep the yellow tinge from returning, I use the very amazing Healing ColorCare L’Anza Silver Shampoo. I use this shampoo every single time I wash my hair. This is another trick to my white hair and how “beyond unnatural” white it looks after shampooing. Some have said they only need to use it a few times per week, but it depends on how your hair behaves. The shampoo is very dark purple, nearly black in color and it will stain your hands temporarily. I apply lotion to my hands frequently to keep my hands from getting dry, so that the staining is minimal. It will surely stain artificial nails. Been there, done that! Wear gloves if you are scared of that happening to you.

I’ve heard other toning shampoos like Schwarzkopf Bonacure Color Silver Shampoo are good too. A lot of people ask me about Clairol Shimmer Lights Shampoo and Conditioner I do not like this shampoo at all. It is very drying and ends up ruining my hair after many uses. I stick with Sulfate-Free shampoos. If I find that my hair is catching too much of the purple tinge, I will mix a little bit of the L’Anza Silver Shampoo (pictured on left) with sulfate-free Pureology NanoWorks Shampoo ($44) or less-expensive R + Co Gemstone Shampoo ($24). These silver shampoos are also excellent to use on those with blonde highlights who want to brighten them up. If you want to find a good sulfate-free shampoo, visit a Planet Beauty or Peninsula Beauty store or website. They carry a lot of great sulfate-free shampoos that will keep your hair color from fading.


My conditioner, which is really important for keeping the ends of my hair from breaking, I use the Alterna Caviar Anti-Aging Blonde Conditioner ($40). A few times per week, I use a heavy cream conditioner, which is actually the free conditioner you get in the box of L’Oreal Excellence Cream Hair Dye. My mother dyes her hair with that product quite often, so she gives me the conditioning tubes and I’ve been using it for over 20 years. I can’t exactly suggest anything else because it is wonderful, but I’m sure there is something similar out there you can try.


After my shower, I use several products to keep moisture in my hair. I spray on a detangling conditioner Healthy Sexy Hair Tri-Wheat Leave-In Conditioner. I absolutely LOVE the Paul Mitchell Super Skinny Serum ($21) on damp hair after my shower. I don’t use any hot oil treatments.. I probably should, but I just don’t have the time. After using the conditioning products, I will use the Roux White Minx Temporary Color Rinse in White Minx and comb well.


Bleaching your hair is a long and experimental process, and sometimes I have to bleach my roots twice because I didn’t process them enough. Have fun experimenting, I’ve never found a salon that will bleach hair to white, so you may want to try it on your own and start out with streaks and highlights first. Start with streaks in the front and work your way to the back, taking more chunks of hair as you go. I had dyed black hair before, as mentioned above. It took a really long time to actually get my hair white, and it takes a lot of patience. It doesn’t happen overnight. It doesn’t happen in a week, either.

My current regimen:

I have been currently seeing a beautician for root touch-ups, which saves me a lot of time, but not a lot of money.  I haven’t yet decided if this is the right thing for me to do. It seems like most salons want to get you out the door, so they will put you under heat with the bleach, which doesn’t work for me since my scalp burns. You have to be very specific and straightforward with the salon and let them know what you want and that you want to minimize burning and scabbing on your scalp. I have been to high-end salons where my scalp started bleeding due to the use of 40 vol. peroxide and heat, they pulled me under the water to rinse and my hair was still yellow. Toning it did not help! Keep this blog bookmarked and check back for my updates!

Manic Panic Virgin Snow Amplified Formula Photos

Manic Panic Virgin Snow Amplified

  • After washing my hair with a clarifying shampoo, I towel-dried my hair lightly.

Manic Panic Virgin Snow Amplified

  • The jar of Manic Panic AMPLIFIED Virgin Snow. Semi-permanent, no chemicals!

Manic Panic Virgin Snow Amplified

  • This toner is a very translucent lavender shade, which means your hair needs to be very light before you apply this. It cancels out the yellow tones left in your hair after bleaching without chemicals. You can use this as often as you like, as long as you like. I have not yet tried this on dry hair or with heat.

Manic Panic Virgin Snow Amplified

  • As you can see, the lavender tones are already going to work on the yellow in my hair. I put on a plastic shower cap and left it on for one hour.

Manic Panic Virgin Snow Amplified

  • After the hour is up, my hair is very juicy with the product. The front of my hair has absorbed more product than the back, which is okay. After the hair is dry, it blends together.

Manic Panic Virgin Snow Amplified

  • I rinsed my hair with cool water to close up the hair shaft and add shine. I rinsed for about 5 minutes to make sure the remaining product was rinsed out well. I applied my Paul Mitchell Super Skinny Hair Serum.

Manic Panic Virgin Snow Before and After

  • Before and after! Yes, your hair may vary in shades of white, gray, silver, platinum, etc. My hair was an even shade of lightest yellow before I started, so it worked well and turned out even for me.

What Manic Panic Virgin Snow Amplified Looks Like

  • After your hair dries, you will notice how soft it is.. and light in color. Try this product and let me know how you liked it by filling in a comment in the box below!

The Bleaching Archives: Oct. 23rd, 2010

Hair Bleaching Comparison

I decided to try a new bleach called Ion Powder Lightener, found only at Sally Beauty Supply. I heard very good reviews from both newbies and experienced hair dressers, so I decided to try it. I actually was pleased with the product and seem to like it better than the Clairol Kaleidocolors Blue Bleach. For the back of my head (I process both the back of my head and top/front of my head separately) I bleached with Ion and Clairol Pure White 40 volume developer. I did not use heat with this since the bleach directions say to not use it. I put on a plastic processing cap and waited 50 minutes… I checked my root progress and they were still too yellow, so I set the timer again for 20 minutes to complete the processing time at 70 minutes total. I rinsed it out and did not condition.

As you can see from the picture above, the roots turned out very good.. just a tad yellow, but I plan on toning it several times. I dried my hair and moved onto bleaching the top of my hair. For the top of my hair, I decided to try the Ion Sensitive scalp developer in 30 volume. I used the measuring cup in the Ion Bleach to measure both products. I used 1 cup of bleach and 1 1/2 cups of the developer. The consistency of these products together is very creamy and easy to work with. I found the coverage to be excellent and I ended up not using that much product. The bleach did not dry out at all. I left this product on for 50 minutes (checking after 30 minutes) and I wished now that I would have waited maybe 20 more minutes. My scalp still did burn with this Ion developer, but not as bad as it usually does. oct2010_2 I rinsed and washed my hair with my new Rene Furterer Okara Mild Silver Shampoo, towel dried my hair and then applied the Wella Frosty Ash toner with Clairol Pure White 30 volume developer (on damp hair) . I left that on for 20 minutes, rinsed then applied a mixture of both my conditioner and Clairol Shimmer Lights Conditioner (toning), left on for about 5 minutes, rinsed and then applied the Ion Color Brilliance After Color Treatment to seal in my color. I love how my hair turned out.. still a little yellow on the roots to work on with 2x weekly shampoos of the Rene Furterer Silver Shampoo, but very good, indeed! oct2010_3

Roux Fanci-Full Color Styling Mousse

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Makeup Artist | Beauty Blogger
I am Krista, the author of I started a career as a pro makeup artist in 2001 for Benefit Cosmetics in the San Francisco bay area, and transitioned in 2006 to pursue jobs in the Silicon Valley. I am currently working as an editor in the media industry, where I contribute to original content that includes beauty articles. I am occasionally doing freelance makeup jobs, but spend most of my time working on improving my health and wellbeing. I have Hashimoto's and PCOS, and plan on contributing articles that touch on these areas, as well as weight loss and Paleo Diet recipes.

285 Responses to How to Bleach your Hair Platinum Blonde or White

  1. A great idea also in between bleachings, I take Shimmer Lights purple shampoo and rub it through my DRY hair esp roots and leave it for about 20/30 minutes before I take a shower and then shampoo my hair. Cuts out any grassiness build up and brings the color back to white blond.

  2. Hello, I have naturally white hair. It’s genetic. The problem I keep running into is that the ends of my hair are very yellow. My hair is very curly and porous, so it absorbs everything, and my water is very mineralized. Thus the yellow. I’ve not had much luck with the purple shampoos, and the blue one I tried actually made it worse. Any tips? Do you think the Manic Panic would help?

  3. I just wanted to add some of my experience with you if that’s ok . I use wella blonder powder bleach with a 20 volume cream developer and then tone it with goldwell 10v cool blondes and this combination is the only one that truly gets my hair platinum blond.

  4. I wish mine would come out like yours, it use to with no problem! I, too, have been doing my own hair for 20 years, & now bleach/tone to baby white, but recently, doing what I’ve always done just isn’t working! It’ll end up purple after just a minute, literally 60 secs, or silver or it just will not grab the toner on my roots despite being totally at inside banana peel color. I started experimenting with other ash blonde products aside from T18, there’s a platinum toning mask by BLOND or a ash violet color depositing conditioner that Sally’s recommended by one n only argan brand. Do not, I repeat DO NOT use the ash violet color depositing conditioner unless your hair is straight orange, even then, I’m not so sure! This is only a regular conditioner but in 30 seconds my strand test was dyed BLUE, blue ,blue I MEAN BLUE! If I were trying to do blue, it wouldnt even be that blue…….the gal knew I was trying for white too, so idk why it was recommended. They let me return it though when I told her it went crazy blue & I didn’t know that’s an option at sallys if something really messes you up like that. Gotta love a place that stands behind their products, referrals & customers!

    I wanted to say, Sally’s now has an olaplex “dupe” or imposter product that works wonders for preserving the hair, for when 70 dollar tubs aren’t in the budget. (I need to try that 70 dollar kind! ). It’s Ion Absolute Perfection 3 step but only step 1 the booster & 2 the color sealer are must dos, & the 3Rd step comes seperate, but the #3 upkeep conditioner is nice too! Step 1 goes into your bleach or dye, I always use more than it says, & step 2 is the conditioner when you’ve washed the bleach out. You can get single packs which still have 2 applications for 1.99 or a whole dual kit with 8 applications for 11.99, which is what I go for & usually get 4 or 5 applications since I use more than it calls for. Between that & laying down coconut oil on my hair AT LEAST 4 hours before putting bleach on, but better the night before & sleep on it, then lay bleach right on top, no need to wash out 1st. The coconut oil is a chelation agent, which means it neutralizes the oxidation (aka rust) reaction the peroxide has with the trace metals in your hair. This is where almost all of the damage comes from, that’s why you can’t ever use metal bowls or tools when bleaching hair, but there’s no way to remove all traceetals unfortunately, so coconut oil is the best solution I’ve found. I know many share this approach nowadays.

    I have to add, even thoufh this comment is so long, maybe my idiocy can save someone elses hair, it sure disnt save mine…lol….Be careful to ALWAYS over rinse your bleach out and shampoo immediately. Im convinced they say to shampoo right away so that you absolutely do not miss any bleach. I was tired, I was frustrated, it was 3 am & I had started at 10pm, my hair just was not cooperating, it was down past my horizontal braline, so it was WORK to bleach quickly & efficiently that night. I just wanted to go to bed. I rinsed in the sink, no shampoo, & about 2 hours later I noticed I had 2 big spots on the back of my head really hurting/burning me. I guess I missed two spots in the back & by the time I realized, my god! What hair didn’t wash off down the drain in those spots, didn’t just feel like wet pasta, it felt like cooked, wet pasta that sat in water for 2 days! Within 2 months, everything in those spots had broken to about 2.5 inches. There was no salvaging it, there was no cut that would save the length in the rest of my hair. I had to cut my long hair up to my chin. Luckily I always had short hair & happen to love A line bobs, but I really was devestated. And I was totally experienced at that time, I had bleached so many times before that with zero issue. I guess morals of the story is if you’re tired or have to rush the process or cut corners, don’t do it, just wait til the next day, PLEASE! & rinse well & then rinse some more, & then shampoo & rinse even more & even conditioner & a 4th or 5th rinse, you simply cannot be too careful!

    Virgin snow, even the amplified has never done much for me, but I might have to try it with heat. I started getting the MP Ultraviolet (it looks purple in yellow light and blue in white light if it’s used as a regular dye, but its great cuz it works for both orange & yellow tones instead of one or the other) anyhow, I make my own toner mask by adding a dollop of Ultraviolet to a bottle of, I prefer, high end moisturizing, or rebuilding, restoring, etc. white conditioner or hair mask or deep conditioner treatment. I now do this with ANY color I dye my hair. I was vibrant red for a bit & I saved some red dye for a bottle of conditioner, it really refreshes the color! I only co-wash & only once a week, I’ll chelate or clarify with shampoo once every 8 weeks or so, or before a dye job but not frequently. When I would co-wash, I put the red colored conditioner straight onto my dry hair, while I
    would do all my other “showerly” things, it’s the very last thing I rinsed off, so abut 15-20 min on dry hair. I do not put it on dry for white hair though unless the conditioner is a weak violet & my hair is evenly lightened & a decent porosity, otherwise it just grabs too much of the violet, even with weaker ratios! So beware….lol

    Aphogee protein treatment is a miracle! It restores normalcy to bleach blonde hair like nothing else I’ve used & is great before coloring after a bleach because it evens out porosity big time! I also hear of curly haired girls who have lost their curls from bleach or heat or over process & they say it gives you your curl back!

    Just remember: it’s better to be safe than sorry, bleach damage is 100% permanent, it’s cumulative,(meaning it builds on top of each other each time you do it, which is why they say not to overlap bleach onto already bleached hair when doing roots) & to make it even worse, it has a lag in time before it shows you how damaged your hair is. 2 weeks out & it may show way more damage than the night it was done.

    I just thought I’d add any of my trials, tribulations, and discoveries in hopes that it helps someone!

  5. Very helpful post, even a decade later! I went from almost 15 years of box dye black hair to blonde in about a year, but have yet to get that all over platinum/white, so I wanted to try the virgin snow after this next root touch-up (to get my hair as uniform as possible first). Maybe the instructions have changed since you posted this, or it’s not super important now, but I think now you have to comb it in till it’s “frothy”? Does that sound right? Hmm. Also, is developer not needed with virgin snow? And finally, is it really that safe to leave on for several hours? Thanks for the informative site!

  6. 💕💕💕💕💕 THIS blog!!
    You’ve taught me SOooo very much and I can’t wait to get to SALLYS for the MANIC PANIC bc that’s all I really need to achieve the color/look I DIDN’T leave the salon with a month ago-so very disappointing after being there 4+hrs. Especially with my hair ONLY being an inch and a half around my head to begin with = Pixie Cut!
    Don’t tell a customer you’ll be able to DO something that you know you CAN’T…
    Instead, I got told to use the MAGIC purple shampoo/conditioner and the YELLOW would come out and I’d be the Platinum I want! … ummm, NOT! Well, that’s not even working, even using Redkin purple shampoo, leaving it on for 30 minutes! I’m STILL YELLOW! WTF?! As it is, I only shampoo and conditioner my hair maybe TWICE a week if I’m lucky. Most times it’s only once a week. I’m 57 and at this age, I don’t have to wash daily, thank goodness for dry shampoo IF I need to go somewhere & need a freshener!
    Thank you again!🙌😘

  7. Wow!!!! This information is as valuable as gold! From a fellow diy bleacher, I truly appreciate all these tips and product suggestions soooo much! Thank you so much!

  8. Hello this information was very helpful to me , I would like to ask you , I bleach my hair 3 days and it’s turn like red orange tones, which toner do you think if can help me to balance I’m doing on my hair like balaige. Thanks. I have already at home the wella T27, T14 and T18 but I don’t which one use for my brassy hair and I have to the MP virgin snow white the same the you show at your pictures . Help me please I appreciate thanks.

      • If you mix 30 and 40 vol developer it doesnt equal 70volume. As an example if you ran out of 30volume developer u can mix equal rations of 20 and 40 vol to create 30vol peroxide.

    • No, 40 vol plus 30 vol brings the developer strength down to somewhere around 35 vol. A little confusing, but reading up on by googling or perusing Pinterest will give you a much better understanding of it.

  9. I love this look. My hair is bleached very light and I tried the manic panic virgin snow for the first time on your recommendation. I liked it better than the t18. I’m just saying thank you for such an in depth article. I love how much you try to help everyone who asked for your help. Its very nice of you to take the time.

  10. I’ve been thinking about doing this for a long time because my hair is really probably around 70-75% white with some dark brown, light brown, and med red hairs mixed in here and there. I’ve been coloring it myself for 5 years now and it’s currently a medium to light ash blonde color. It is healthy and thick, and long- about 8 inches below my shoulders. What I want to do is stop coloring my hair without losing too much of the length. Bleaching seems to be the quickest way to get to this point. Questions after reading everything you have written: 1. Would you say it would be best to have colored my hair as usual prior to bleaching so that the color is uniform when I start? 2. Have you ever done highlights in other colors to try to match a person’s hair after bleaching? I’ve always had multi colored hair. When I color it, it makes for some nice highlighting that is “natural”. I’m trying to get away from coloring all the time, and the hassle of doung roots….

  11. LOVE LOVE LOVE this so glad it popped up on Google even for its age, I have a question, do you have any experience or heard anything about BLONDE Brilliance 9 level lift lightener and developers?? Thank You in advance

  12. I’ve never had to use a toner yet. My hair comes out the blonde I want. I have pictures that show. I’m bleaching my hair tonight I use Clairol 40 and the powder is also Clairol. I chose to buy single packs. Can I add a toner the next day after bleaching? Thanks ?

  13. I’m trying to get to a platinum blonde or as light as I can my roots are there they are very Platinum but having trouble with some of my length, it’s just in streaks, I would like to achieve the color hair you have.

  14. My roots are really really white but the rest of my hair has streaks of yellow and orange do you think a toner with a violet base would take care of this I have bleached my hair twice

  15. Help ! 🙂 I am trying to get platinum blonde and would appreciate if you could advise me on next steps.
    I went to hairdresser few months ago asking about platinum blonde. She told me that I will need about 5 bleaching sessions to achieve the colour I want. Had 2 already within 3 months as we both agreed that gradually it’s better for the hair. BUT she made a lot of highlights as she said this is the only way for my hair, because they are dark and colored as well. .. but when I asked her about colour remover she told me such thing doesn’t exist. … so now I am left with 50 shades of blonde. What should be my next steps? 🙂

    • Use toner on your hair and get a purple shampoo.. if this doesn’t work, you need wellite bleach powder, and 40 volume, per instructions on package. Hope this helps.

  16. Hi! I know this is an older blog post as well but I was curious for any advice. My hair is naturally dark brown. I couldn’t do anything to it for 15 or more years due to migraines but recently I discovered that I am okay with all the Manic Panic products. I even was able to successfully use the bleach. I started about a year ago… the Flash Lightning 30 Kit took my brown hair to a reddish orange which I loved. Then after several months I used the Flash kit again and it took it to an orange. Then waited another couple months and did it again which took it to a yellow/lighter orange. I waited a month again and did it…and now it is a pale yellow/close to whiter blonde at the roots but still lots of orange streaks and esp the back/ends. I tried Virgin Snow toner and it works great on the lighter parts but still not on the orange. Just wondered what you might suggest on the orange streaks? Because it’s not just on the tips it’s on most of my hair… I really love how the roots and sides/front is (I had my sides shaved previously so the sides are shorter…a few inches…and don’t have the orange streaks…but the rest of my hair is streaked lighter orange). I mean I still rock it and it looks cool but at least once in my life I’d like to go blonde or close to platinum blonde…but I don’t want to over-bleach. Like I said before that my hair was super healthy so it’s been fine so far. Just wondered if you had any suggestions for the orange…this last time I left the flash kit in for an hour just to see if it would take away the orange but it didn’t change it that much unfortunately…seems resistant. I can’t use scented products either so I’m kind of limited but love Manic Panic. If there is no solution I’m fine with rocking it like this but thought I’d ask. Thanks so much!

    • You have to re bleach the orange, try not to over lap with the lighter colored bleached hair as it could cause breakage . Leave the bleach on until it is pale yellow . They do have a product at sally beauty you can add to the bleach to help avoid breakage .

  17. Great instructions that any experienced home colorist or newbe could follow. The manic panic reccomendation is new for me but I’m going to use it this weekend.

    I wanted to recommend an inexpensive conditioner that not only leaves my hair feeling healthy and strong without making is greasy but it makes my scalp feel wonderful after all the chemical processing. Queen Helene Cholesterol Conditioner is a must after every bleach and tone. Sally’s and a lot of corner drug stores sell it usually in the African-American section of hair products. It costs about $5.00 for a 15 oz jar. Always apply it to damp hair and massage it into the scalp then comb through to the ends making sure all your hair has a good coating. Then cover with a cheap shower cap and wrap a towel around your head. You can do a quick 15 minute treatment but for best results leave it on 1-2 hours then rinse out. Do NOT let it dry in your hair. It leaves it feeling weird and dry. Once you’ve left it in for however long you choose rinse it out with lukewarm water, towel dry your hair and style as usual. Once your hair dries you will notice how much better your hair looks and feels and that tight, dry shrunken feeling on your scalp will be gone. None of the expensive sulfate free conditioners have ever made my hair AND scalp feel and look healthy. The tight dry scalp feeling is the worst but this totally eliminates that and makes my hair look so very healthy.

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